Duolingo is a language learning app that combines gamification with bite sized lessons. While it's an inexpensive way to learn, it lacks the conversational aspect needed to practice a language.

• User interviews
• Affinity mapping
• Competitive analysis
• Wireframes & prototype

Developed a prototype for Duolingo to leverage community and enable users to achieve oral proficiency. To achieve this we introduced 1 on 1 lessons and a personalized program for users to master their new language.

Merchbar is an e-commerce website where fans can discover and buy merch from their favorite bands. Currently Merchbar's information architecture and checkout process fails to fulfill the need behind the user's purchase decision, the need to support the artist.

• User interviews
• Affinity mapping
• Competitive analysis
• Wireframes & prototype

Developed a prototype for Merchbar to create value for artists by designing experiences that incentivize empathy, purchases and create customer loyalty.